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WHERE STYLE MEETS QUALITY

Objectives

• Drive linguistic diversity & language equality among africans
• Linguistic proficiency for South Africans & Africans resulting in ease of communication
• Cultural awareness and adoption
• Sustainability & preservation of heritage
• Cultural modernization & adoption by the youth

Multi-Culturalism // Africanicity // IdentitY // Linguistic proficiency

Pioneering Soweto-Rooted Brand

Originating from Soweto and proudly South African, our brand stands as a groundbreaking force in the region and continent-wide. Founded by local visionaries, we're the first of our kind in the country and Africa, injecting innovation into an industry with a century-long legacy.

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Empowering Youth Ownership

As a 100% black youth-owned enterprise, we're driven by a commitment to our community's prosperity. With aspirations to establish our own factory, we aim to foster economic growth and create employment opportunities within the township.

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